“Lifestyle” themes appear to be the latest trend in marketing. Safeway is renovating its stores with its Lifestyle look with the Hawaii Kai branch being the first in Hawaii. I guess with the Safeway Lifestyle remodeling comes the chocolatey fruity goodness of Coffeemate’s Chocolate Raspberry creamer. Went to the old school Safeways in Aiea and Kailua, and none of these had the goods.
Nike’s Jordan Brand also introduced its Lifestyle lineup featuring Carmelo Anthony, Quentin Richardson, and Terrell Owens. This clothing campaign is inspired by the early days of MJ and “challenges us to learn the Jordan Way of Life by being authentic, never compromising, earning excellence and aspiring to greatness.” Corny, yeah, yeah, I know.
Sadly though, I think if you saw Jordan’s Lifestyle trio (sports reputation aside) walking the aisles of your local lifestyled Safeway, you’d think you have to change your lifestyle, or at least markets. I’m just saying.
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