Looks like Nike is using the 2006 NBA All Star Game in Houston to kick off its marketing campaign for Kobe Bryant. Kobe’s signature shoe, the Zoom Kobe 1, is making a serious appearance. There was a Kobe event showcasing the shoes and inspiration for the shoes. Guests could even design a pair of Kobe 1’s on Nike iD service. Of course, designs were done on a Mac.
Technorati Tags: Kobe Bryant, Macintosh, Nike
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