Inside the Jordan Factory

by Gee Why on April 21, 2006

in Addiction, Passion, kicks

What a treat! Although I missed this episode of ESPN2’s It’s the Shoes, somebody put this highlight clip on YouTube. Host Bobbito Garcia gets a tour of the Jordan Factory where Air Jordans of past, present, and the future are conceptualized and designed.

Check out the Jordans littering the place! Visit the Closet, the War Room, and the Player’s Exclusive Closet. Some tidbits from the video-all Jordans are planned out 18 months in advance of their release and some Player Exclusive Jordans will be sold to the public this Holiday Season.

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{ 2 comments }

1 tabasco man April 21, 2006 at 8:40 am

Yeah, I saw parts of that show flipping through the stations. I thought “I hope Gee Why is watching this.” Only he will be able to appreciate the insanity. Is that your future?

2 Gee Why April 21, 2006 at 6:02 pm

I only can wish that’s my future, making stuff that’s like the hottest thing on eBay.

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