Steve Jobs About the iPod

A Newsweek interview with Steve Jobs and the development of the iPod. Very straightforward and easy to understand. Steve gets it and that’s one of the reasons Apple can produce insanely great products.

How the design of the iPod came about:

When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.

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