Looking Like a Dufus with Jill Buck

Photo courtesy of

Photo courtesy of

Who’s Jill Buck you say? She’s only the founder of the Go Green Initiative whose mission is to:

create a culture of environmental responsibility on school campuses across the nation

Here’s Jill’s impressive bio. But anyways back to the story…

I was attending [re]think Hawaii during the Blogworld Social Media Summitt day and didn’t recognize many of the haole faces at the event. The entire audience had just finished taking a group photo and was making our way back to the conference rooms. Jill was right next to me, and we started chatting. Keep in mind I didn’t know who she was, assuming she was just another social media junkie coming to [re]think to learn.

She asked what I did and not knowing her background, I started with the lowest common denominator, talking about social media tools and the trouble of figuring out which one to use when. Very basic, kinda dumbed down. Then I asked about her, and she said she was a presenter at [re]think (and at TEDxHonoluu)!!


Here I was looking like a dufus, talking about Twitter, Facebook, and YouTube to someone who’s mastered the use of these tools in her campaign to educate America about protecting the environment.

Jill was way cool about it and said hi (by name) to me after her emotionally moving and compelling presentation at TEDxHonolulu. You have to watch her TEDx presentation when it becomes available. If she can’t inspire and convince you to go green, I don’t know who can.

Read more posts about [re]think Hawaii.

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