The Changing Face of the Froyo Wars

With the sprawl of froyo shops all over Oahu, you know the Froyo Wars is on. Who’ll survive in this over-saturated market? Who’ll be the first casualty?

As with any successful campaign, changing the game is key to battle. Instead of fighting the enemy on their terms, you change things up and dictate your own conditions to do battle. Yogen Fruz is doing just that with their Smoothie candy. Not just fighting the froyo front, Yogen Fruz is expanding their battlefield to include the candy market.

Will this maneuver outpace Yogen Fruz from their froyo competition or will it split and weaken their forces?