That’s what I thought when I chomped into my first taste of the new Doritos Jacked. I saw these at Safeway and bought them without reading the package since I love me my Doritos. I thought the Jacked was in reference to a pepper jack flavor. But nooo. This Jacked variety of Doritos is physically bigger than regular Doritos and thicker as well.
For me, this “biggerness” of the Jacked threw off the distinct Doritos experience. I thought I was eating generic tortilla chips with some Doritos-like flavoring. It just didn’t feel like I was eating Doritos. Too thick, too crunchy, and the flavor doesn’t carry through the entire chip. I do like the heat of the Smoky Chipotle BBQ flavor though.
The Impulsive Buy has a better review of Doritos Jacked, but I won’t be buying these again.