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Starbucks Getting Competitively Playful

Have you noticed Starbucks’ recent forays have been playful competitions? There’s the (ending) game to bring the Pumpkin Spice Latte (PSL) to a city near you. Each day of the PSL competition brings new challenges to rack up more points for your favorite PSL city.

Today, I get a somewhat mysterious email from Starbucks for their upcoming 12 Star Dash competition. All that’s known is the task of earning 12 Starbucks Rewards stars between August 27 and September 9 to win $5 in assumed Starbucks “coffee cash.” Typically, you earn one star per transaction at Starbucks, but this contest will probably introduce some playful wrinkles. No additional details are provided even after registering to compete in the 12 Star Dash.

Anyways, I’m game for some playful competitions.

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Trackbacks/Pingbacks

  1. The 12 Star Dash Is On! - Pulpconnection - August 27, 2012

    […] Addiction With my order of a basic iced coffee, I’ve officially started my 12 Star Dash sponsored by Starbucks. The goal? Twelve Starbucks transactions in 14 days to win […]

  2. Starbucks Tiered Dashes - November 25, 2013

    […] brand knows how to create caffeine addicted customers. While Starbucks has had its Star Dashes since 2012, they’ve gotten to be experts at tailoring the dashes. For the past few dashes, the goals […]

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