Have you noticed Starbucks’ recent forays have been playful competitions? There’s the (ending) game to bring the Pumpkin Spice Latte (PSL) to a city near you. Each day of the PSL competition brings new challenges to rack up more points for your favorite PSL city.
Today, I get a somewhat mysterious email from Starbucks for their upcoming 12 Star Dash competition. All that’s known is the task of earning 12 Starbucks Rewards stars between August 27 and September 9 to win $5 in assumed Starbucks “coffee cash.” Typically, you earn one star per transaction at Starbucks, but this contest will probably introduce some playful wrinkles. No additional details are provided even after registering to compete in the 12 Star Dash.
Anyways, I’m game for some playful competitions.