The new UC logo is interesting if not controversial. While I do think an updated look is in order, the new monogram might be a tad too progressive. I do like how this video explains the design inspirations.
[vimeo 53530934 w=470 h=264]
I think the initial choice of colors might have made the new look harder to embrace, but I do like the color variations shown in the video.
But really, how can this logo compete with the good old Anteater of UC Irvine? Now this is a logo (and mascot)!
Just last year, my other alma mater underwent a similar update with its school logo. Joining the traditional, circular seal is this clean, modern logo.
From a visual point of view, the newer UC (and Iolani) logos are much easier to use and see. The details of the crest and seals just aren’t discernible. I think some killer logo items would quickly change opinions about the UC monogram. Can’t wait to see some new UCI gear.