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Kicks Analysis 2013 #1: Shoe Sponsorship

Without a clearly dominant team in this year’s tournament, it’s an open field for anyone’s taking. But the shoes. The shoes tell a different story. For 2013, Nike is still well represented with 75% of the field of 64. There are 13 lucky teams dancing in Adidas, and Under Armour holds at 3 teams (Temple, La Salle, and South Dakota).

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Even with Nike’s strong overall showing, the top seeds show a reversal in the trend (more in a future post). The breakdown for 2013 isn’t much different from last year.

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Trackbacks/Pingbacks

  1. Kicks Analysis 2013 #2a: Seed Sponsorship - March 25, 2013

    […] though three quarters of the teams in the tournament are wearing Nike’s swoosh, the top seeds in each region show a different […]

  2. Kicks Analysis 2013: #3 Sweet 16 - March 30, 2013

    […] out to 25% to Adidas, 6% to Under Armour, and therefore, 69% to Nike. This somewhat mirrors the original distribution of 20% to Adidas, 5% to Under Armour, and 75% to […]

  3. Kicks Analysis 2013 #6: The Final Four - April 1, 2013

    […] same has happened in 2013. Starting with three quarters of all the teams wearing Nike, the Final Four comes down to Wichita St. and Syracuse representing […]

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