Kicks Analysis 2013 #1: Shoe Sponsorship

Without a clearly dominant team in this year’s tournament, it’s an open field for anyone’s taking. But the shoes. The shoes tell a different story. For 2013, Nike is still well represented with 75% of the field of 64. There are 13 lucky teams dancing in Adidas, and Under Armour holds at 3 teams (Temple, La Salle, and South Dakota).


Even with Nike’s strong overall showing, the top seeds show a reversal in the trend (more in a future post). The breakdown for 2013 isn’t much different from last year.


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