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Apple and Nike At It Again?

You think Nike and Apple are at it again, sharing playbooks? Read about the updated Nike+ FuelBand SE, and you’ll see what I mean. The dead giveaway is interfacing with iOS only. With all its resources, of course, Nike can make an Android app, but they haven’t yet.

Nike+ FuelBand SE

Nike+ FuelBand SE

Then there’s the adoption of Bluetooth 4.0, aka Bluetooth Low Energy, aka BLE, aka iBeacon. NFC is still a technology looking for traction, but Nike’s decision to go BLE is another nod to the way of Apple.

Old time Mac fans will recognize the SE moniker from the olden days of the Motorola 68000 series microprocessors in the all-in-one Mac SE. When updated, will Nike have the bravado to call the revised SE, the SE/x, or will they flinch like Apple’s SE/30 (back in the day, Apple hardware with a math coprocessor had the suffix “x” appended on).

And don’t think when Apple’s iWatch finally surfaces, Nike won’t be one of the first to interconnect with this personal ecosphere.

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  1. Holiday Gift Guide: Nike Rose Gold FuelBand - November 15, 2013

    […] what must Nike do? Follow the playbook and go gold as well! The Nike+ FuelBand SE already borrows from several Apple influences so the newest FuelBand color of “Rose Gold” shouldn’t be […]

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