Here’s an interesting angle of why Apple is interested in Dr. Dre’s Beats line. Apple wants an “in” with Black America. Seemingly over two thirds of African Americans own Android smartphones rather than iPhones, but Beats doesn’t follow this ratio.
You remember the outspoken Richard Sherman Beats commercial during this past SuperBowl? Or how about Vernon Davis rocking his custom 49er Beats during last year’s SuperBowl. The heavy influence may spill over to Apple sales.
Who knows? If this doesn’t work, there’s always Justin Bieber.