In these Rona Times, the traditional is being challenged and changed. This is epitomized by the recent agreement between The Gap and Kanye West. Yeah, that Ye, that Mr. West, that former Gap employee who is now the creative director of Yeezy Gap.
The hope is that this ten-year agreement can and will revive the traditional ins-tore shopping experience, bringing:
modern, elevated basics for men, women and kids at accessible price points
while reversing the recent closure of physical stores like this former Banana Republic in Ala Moana.
Now my only question is if my next Yeezy shoe will come from The Gap?