analysis

Adidas is promoting their “Basketball is a Brotherhood” advertising campaign during March Madness, and their lineup could feature a possible National Champion. Is there a champion among these?
The three stripe clad UCLA, Kansas, Memphis, and Louisville are playing on in the Elite 8.
Related:

Kicks Analysis #1: Shoe Sponsorship 2006 | 2007 | 2008
Kicks Analysis [...]

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The Elite 8 teams go at it on Saturday and Sunday, and we have an even split. Four Nike teams and four Adidas teams AND each regional finals feature a Nike team going up against an Adidas team. How much better can this be?

North Carolina (Nike/Team Jordan) vs Louisville (Adidas)
Kansas (Adidas) vs Davidson [...]

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I must say Adidas teams are making an impact on this year’s March Madness tournament. In 2007, Nike represented 11 of the Sweet 16 teams, and Adidas had the remaining five teams. There’s more parity in 2008 with nine Nike teams, six Adidas teams, and one non-sponsored team.

North Carolina (Nike/Jordan Brand)
Washington State (Nike)
Louisville [...]

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After the completion of Rounds 1 and 2 of the 2008 NCAA Tournament, Nike teams have 28 victories, Adidas 18, and 2 by the independent Western Kentucky. Percentage wise this equates to 58% of the wins going to Nike teams, 38% going to Adidas teams, and 4% of the games won by the non-sponsored [...]

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Here are the conference shoe sponsorships for the 64 teams making the 2008 NCAA Men’s Basketball Tournament.
I didn’t realize the Big East led the way with the most teams (8 – 5 Nike, 3 Adidas) making the tournament. The Big 12, PAC-10, and SEC sent 6 teams each to the Tournament while the perennial [...]

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Did a little image searching on Getty Pictures to clear up my initial kicks analysis. Here are the new graphs.
Percentage of SponsorshipCount of SponsorshipI credited Adidas for Cal St Fullerton, but Mount Saint Mary’s popped up as another independent with Adidas and New Balance on their players. Both Nike and Adidas’ numbers went [...]

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Pssst. Wanna know a secret? If your men’s basketball program is sponsored by Nike and wear Nike shoes during the NCAA Men’s Basketball Tournament, you have a good chance of winning a National Championship. Starting this century, go ask Duke (’01), Maryland (’02), Syracuse (’03), Connecticut (’04), North Carolina (’05), and Florida [...]

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