logo – Pulpconnection https://www.pulpconnection.net Addicted to Passions and Pulp Wed, 12 Dec 2012 18:01:02 +0000 en-US hourly 1 https://i0.wp.com/www.pulpconnection.net/wp-content/uploads/2014/08/cropped-20080503-lime.jpeg?fit=32%2C32&ssl=1 logo – Pulpconnection https://www.pulpconnection.net 32 32 1069961 The New University of California Logo Is Interesting https://www.pulpconnection.net/2012/12/the-new-university-of-california-logo-is-interesting/ Wed, 12 Dec 2012 18:00:57 +0000 https://www.pulpconnection.net/?p=20128 The new UC logo is interesting if not controversial. While I do think an updated look is in order, the new monogram might be a tad too progressive. I do like how this video explains the design inspirations.

[vimeo 53530934 w=470 h=264]

I think the initial choice of colors might have made the new look harder to embrace, but I do like the color variations shown in the video.

New UC Logo

But really, how can this logo compete with the good old Anteater of UC Irvine? Now this is a logo (and mascot)!

UCI Anteater

iolani_logo1Just last year, my other alma mater underwent a similar update with its school logo. Joining the traditional, circular seal is this clean, modern logo.

From a visual point of view, the newer UC (and Iolani) logos are much easier to use and see. The details of the crest and seals just aren’t discernible. I think some killer logo items would quickly change opinions about the UC monogram. Can’t wait to see some new UCI gear.

]]> 20128 New Year, New Look for Starbucks https://www.pulpconnection.net/2011/01/new-year-new-look-for-starbucks/ Wed, 05 Jan 2011 23:07:37 +0000 https://www.pulpconnection.net/?p=11775 It’s a new year, and Starbucks is adopting a new look for 2011. Through its 40-year history, Starbucks has had a few logo variations, and here is the latest that will be gracing your coffee cups in March.

Read more about Starbucks’ next chapter, and here’s a look back at the Starbucks logo over the years.

]]> 11775 Remember Your Roots https://www.pulpconnection.net/2008/04/remember-your-roots/ Sat, 12 Apr 2008 09:18:00 +0000 http://www.pulpconnection.com/2008/04/remember-your-roots/ Seems like a recent theme afflicting businesses is getting too big and forgoing their heritage. The answer obviously is to remember your roots and embrace your history. Such as it is with Starbucks.

Starbucks recent big secret of its Pikes Place roast continues to draw attention. The coffee itself is getting good reviews for being “un-Starbucks-like.” And even the use of a modified retro Starbucks logo has struck a chord. Both changes came about since consumers felt the coffee chain had become too commercialized and lost its way.

However, Starbucks is not the only business that’s gotten too big for itself. Soon-to-be-in-Hawaii Victoria’s Secret is pondering the same problem, having become too sexy. What is their equivalent Pikes Place solution? Get back to their heritage of “ultra feminine.”

What’s ultra feminine? I don’t know, but I’m guessing it’s not this.

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