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Traits of Popular Web Design

Seems like the visual design of web sites is becoming simpler. Web Design from Scratch lists common traits of good looking sites. The rundown:

  • Simple layout
  • 3D effects, used sparingly
  • Soft, neutral background colours
  • Strong colour, used sparingly
  • Cute icons, used sparingly
  • Plenty of whitespace
  • Nice big text

I like this statement:

In general, the more white space the better. It’s very rare that I look at a page and think: “Gosh, they really need to cram that page up a bit!”

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