I Approve This Message… and More

After I just got done poking fun at politicians’ commercials ending with the silly phrase, “I approve this message,” they go ahead and make it work. I’ve now seen or heard two commercials that end with the familiar “I approve this message,” followed by additional words that place this statement in a better context.

Mazie Hirono’s most recent television spot ends with her saying, “I approve this message, and I hope you do too” (or something close to that). A previous commercial has her saying “I’m Mazie Hirono and I’m honored to approve this message.”

Driving to work today, I heard a radio commercial for Ed Case that had a modified approval statement as well. Unfortunately, I forgot his exact words, but I did like the variation.

I guess someone out there is listening after all.