Introducing Starbucks VIA

Starbucks has officially launched its new instant coffee line called the VIA Ready Brew. You know the drill – just add hot water, and you’re ready to go. But Starbucks claims that VIA actually resembles coffee.

Don’t believe the caffeinated hype? Try VIA yourself (if you hurry), and get a free sample mailed to you by filling out this form. Otherwise, VIA costs $3 for a pack of 3 or $10 for a 12 pack.

And follow @Starbucks on Twitter for lots of updates. I asked if VIA was available in Hawaii yet, but not until later this year. 🙁