Adding to My Book List: Harnessing the Groundswell

Ooh, the next “chapter” of the Groundswell will be coming out in 2010, and I’m adding “Harnessing the Groundswell: Drive Your Business With Empowered Employees and Customers” to my book list. Here’s their short description:

Who are these empowered people? They’re employees using simple technologies to solve business problems — but in ways management hasn’t sanctioned. They’re customers, armed with a sea of ambient information and friend connections, who redefine your brand. Either way, empowered individuals are a problem for locked-down and unprepared managers stuck on control. “Harnessing the Groundswell” explains how to enable, select, scale, and socialize this energy — that is, how to embrace empowered individuals and use them to drive your business forward.

Sound familiar to anyone?