Wait, wait, wait, what’s going on here? On the surface, the kicks sponsorship of this year’s NCAA tournament looks favorable for Nike.
Seventy percent of the dancing 64 are adorned with the swoosh, followed distantly by Adidas’28%, and the single team (Stephen F. Austin Lumberjacks) with Under Armour. Seventy percent of the teams is darn good right? Hold up NKE stockholders, let’s check the trend over the years.
With a high point in 2011, Nike’s numbers have been dropping year after year, slightly, but dropping nonetheless to Adidas’ gain. A concern or a just the craziness of March Madness?