Starbucks Birthday Rewards Are Ephemeral
A few years back, I remember the Starbucks rewards for a free birthday treat had a duration of several weeks. This freebie in the form of a mailed card had a redemption window shorter than an earned reward, but it was long enough. Now with the proliferation of mobile devices and the push for mobile order and pay, your birthday reward comes electronically and is good for an ephemeral four days.
I got a reward on Monday, March 7 with an expiration date of Thursday, March 10. Of course, I wasn’t about to let a venti Smoked Butterscotch Latte with an extra shot pass me, by so I redeemed it the following day. But if you forget or don’t have time, you’ll likely miss your birthday treat. How about at least one week Starbucks?










