Is it the access to the Off-White AF1 MCA blue colorway? Is it the early access to the upcoming Nike Joyride Run? Is the fact that both are in my cart the most alarming? Or is what’s most alarming is that Joyride Run costs $30 more than an Off-White?
Can you see it the beauty in their product page? If I had a sneaker bot and wanted to cop the in-demand Air Force 1 Low Off-White Black White, what keywords would I tell my bot to look out for? Maybe, your keywords would look something like this “off white air force 1 black.”
Guess what? Feature Sneaker Boutique (or is it really Nike) read your mind and played tricks with this interesting-looking Air Force 1 Utility Mid sneaker. Yes, it’s an AF1 and the name of the colorway is Off White/Black/White and with a price tag of $165 (close to the legit Off White AF1 retailing for $160), most bots would be convinced they found one of The Ten and would have gone into action, buying any and all sizes automatically, hoping to make exorbitant resell profit.
And this shoe did sell out on Feature Sneaker Boutique so this bot-tricking scenario may have been successful. This shoe is still readily available at Norstrom for comparison purposes.
While I have not had the luxury of owning (okay, keeping) a pair of Nike and Off-White “The Ten” collaborations, I do wonder if you’re supposed to leave the telltale zip tie on or are you supposed to remove it? I would guess it gets in the way when walking, but on the same token, it really does stand out.
The Off-White brand isn’t very helpful either in their instructional video.
Truthfully, I didn’t know what I was getting myself into. On Instagram, I was seeing a lot of images of resdesigned, classic Nike silhouettes with that telltale red zip tie. These images were tagged #offwhite and #theten. Then I learned “The Ten” was a collaboration with designer Virgil Abloh. But as soon as Nike announced the launch of The Ten on the SNKRS app, the hype went into overdrive. Every few hours Nike would release a few models of the Off White collaboration starting with the Presto and ending with the Jordan 1.
Had to try, right? But also had to expect disappointment when taking the loss. But then I didn’t. Instead of “taking the L,” I got a confirmation from Nike for my Presto order. Despite online ordering delays caused by invalid payment types (yes, my credit card is not a debit card, Nike), my order went through quickly. Too easy so must be a wide spread release I guessed. Then I checked the demand at Stockx and was amazed.
After getting the Prestos, I knew why. It’s the details and the amazing number of details in this collaboration remix.
The laces, the stitching, the folds, every aspect of the shoe appears to be tailored to be different yet the same as the classic Presto. I can understand why there’s banter that this model could be one of the top releases of 2017 and easily my greatest pickup. Alas, I didn’t luck out with any other members of The Ten. But these Prestos…