Kicks Analysis 2015 #1: Shoe Sponsorship

Nike picked up the pace in 2015 with a 75% representation of the teams making the Big Dance. 48 of the 64 teams (not counting the First Four) don the swoosh. Adidas had a significant lost from 2014, going down seven teams from 18 to 11 in 2015. Who gained from Adidas’s losses? Up and comer Under Armour. From a single team last year, UA sponsors five teams in the tournament, translating to 8%. UA has a good showing with Maryland, Notre Dame, St. Johns, Utah, and S.F. Austin.


This year saw no representation from Reebok, And1, Converse, or New Balance.


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  1. Kicks Analysis 2015 #2a: Seed Sponsorship | Pulpconnection - March 23, 2015

    […] 2015, while Nike is worn by 75% of the participants, the swoosh doesn’t have a lock on the top five seeded teams. Only starting from the sixth […]

  2. Kicks Analysis 2016 #1: Shoe Sponsorship - Pulpconnection - April 5, 2016

    […] Well, well, well. Will you look at that. There’s another player in the game. Don’t get me wrong. Nike still dominates the field of 64 with 40 teams (62%). And Adidas has a respectable 22% of the field with 14 teams. So what about that remaining 16%? Ten March Madness dancers wore Under Armour shoes. That’s double the number of teams from last year. […]

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