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Kicks Analysis 2015 #2a: Seed Sponsorship

In 2015, while Nike is worn by 75% of the participants, the swoosh doesn’t have a lock on the top five seeded teams. Only starting from the sixth ranked teams is Nike worn by all represented teams (Providence, SMU, Xavier, and Butler). Interestingly enough, Under Armour has efficiently picked its spots. With its five teams, UA has three teams ranked fifth or better. That would be Notre Dame (#3), Maryland (#4), and Utah (#5). The other UA teams are St. Johns (#9) and S.F. Austin (#12), the sole UA team from the 2014 tournament. It’s no wonder Under Armour stands to make $83M if its teams do well. It’s too bad Utah and S.F. Austin went head to head in the Round of 64. Adidas teams are well dispersed with no more than two teams in each seed.

Gotta like the hyper green Curry Ones worn by S.F. Austin.

utah-under-armour

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