The unthinkable is approaching in 2014. Gilly Hicks is closing its doors, and not just the Ala Moana location, but all its stores. While the GH line of intimates will live on virtually, the physical stores will be extinct.
It was a short run for Gilly Hicks in Hawaii with a dramatic opening in 2012. Last Christmas, the store seemingly toned it down. Even though, the store is still young and full of vitality, apparently it couldn’t compete against the “jugs of nought” known as Victoria’s Secrets. Aren’t you going to miss the distinct scent of Gilly Hicks that permeates that wing of Ala Moana?