Scored Yeezys with the Foot Locker App

The second lucky pickup of the week was thanks to the Foot Locker mobile app. For the launch of the Yeezy Boost 350 Beluga v2.0, Foot Locker was promoting their Launch Locator and reservation system in the mobile app. Being a super duper old school member of the Foot Locker VIP club, I signed up for the Yeezy launch and was given a 6-minute headstart.

Then I forgot all about this. On the afternoon of Black Friday, I got this notification.


Checking the FL app, I stopped as I saw this.


But wait, pickup was set for Friday by 3pm?!? It was already 1pm, and I still had time but in my mind, I thought I was misinterrepting this message. Only one way to find out!

Surprisingly getting to Waikiki in the middle of the day on Black Friday was super easy. No traffic or slowdowns whatsoever. At Foot Locker, there was a line for the Yeezy reservation, but guess what? It seemingly meant nothing since you couldn’t actually pickup the Yeezys that were officially launching on Saturday, November 25. The FL employee had a (long) list of reservation winners, and he simply made sure your name was on the list. He didn’t cross off or mark your name indicating you showed up by 3pm as the app instructed. Why I had to go down there I still don’t know and neither did a lot of other irate Yeezy fans who wanted their shoes then and there.

Anyways, being on the list meant my pair was reserved, right? I didn’t want to take a chance of pairs running out, so I came back early-ish on the 25th. Others had the same idea with a queue about 10 deep.


The line moved along as pedestrians asked what the line was for. After about half an hour, I had my first pair of Yeezys.


Thanks Foot Locker!

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