You gotta give it to Nike and give credit where credit is due. During Super Bowl LIII, sneakerheads were watching the Super Bowl halftime show as Travis Scott performed in his signature Air Jordan 1 model. The hope, of course, was that Nike would shock drop those shoes when Scott took the stage, similar to Justin Timberlake’s Air Jordan 3 Tinker surprise release.
But that would be cliche. Fast forward to today, a Sunday night when Travis Scott performed at the Grammys. Nike did their thing and shook it up with a late night shock drop. Even during this off-peak time, this limited release went fast. I managed to get in the virtual line but did not get the hoped for “Got’em” message.
Although I wasn’t successful, I gotta admire the Swoosh for doing something different, keeping it fresh. Now, I just gotta hope for better luck whenever the bigger release happens.