Kicks Analysis 2015 #1: Shoe Sponsorship
Nike picked up the pace in 2015 with a 75% representation of the teams making the Big Dance. 48 of the 64 teams (not counting the First Four) don the swoosh. Adidas had a significant lost from 2014, going down seven teams from 18 to 11 in 2015. Who gained from Adidas’s losses? Up and comer Under Armour. From a single team last year, UA sponsors five teams in the tournament, translating to 8%. UA has a good showing with Maryland, Notre Dame, St. Johns, Utah, and S.F. Austin.
This year saw no representation from Reebok, And1, Converse, or New Balance.





Now, here comes the Apple Watch. At the low end price point of $349/$399, the Apple Watch is cost comparable to the first iPod, going for $399 for a 5GB model. With its functionality and growth potential, how can I not get the Apple Watch?
It’s official. I am an older Asian lady. What other stereotype drives around in a Lexus RX SUV and a gold one on top of that?
















