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Trust and Social Media at Unconferenz 2010

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It finally dawned upon me after attending the various social/new media sessions at Unconferenz 2010. New media as well as old or traditional media is about trust, plain and simple. Attendee Todd Ogasawara might have said it too mentioning the term “Trust 2.0,” but it just didn’t sink in at the time. All these “new” social networks and tools are about building trust, and the eventual success of eBay was used a prime example. After adding seller and buyer ratings to increase the trust level of its service did online bidding really flourish. The lesson is the better and faster you can establish trust, the more successful your community (and business) will be.

This same dynamic is at work in many instances knowingly or not. At Hawaii startup, Peer News, owner and eBay founder, Pierre Omidyar, is using his previous experience to incorporate trust relationships in the forthcoming news service. At Unconferenz 2010, Peer News editor, John Temple talked about Peer News and its direction.

Jared K.

Also at the social media sessions was Jared Kuroiwa, formerly of KGMB9 and Hawaii News Now. While he provided great insight and retrospect of his past industry, his presence reminded me of this post, Trusting KGMB9. At the time when the Hawaii television news industry crumbled, KGMB9 stood above the rest in my view. Trust was at the core of this. Through Jared’s social media strategy, I trusted KGMB9 and all its voices. Most of those voices, sadly, have gone silent, and I quietly wonder about the trustworthiness of the new news conglomeration.

Taking a step back, I realize that my reasons for attending Unconferenz were based on trust.

Burt L.
Ryan O.

Trusting that Burt Lum and Ryan Ozawa would put together a great event leading to great discussions and trading of ideas for Hawaii tech enthusiasts. Thanks guys!

Meeting Tannya Joaquin, Sorta

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That voice. It came out of nowhere atop the Makapuu Lighthouse trail. The voice asking if I wanted a picture taken of the entire family with me, the photographer, in it. The voice telling her own personal stories of family members missing from pictures serving duty behind the camera.

Nah, no thanks was my simple reply to that voice, not wanting a picture of weary kids unamused by the glaring sun.

Then it registered, that voice. Sounded familiar, but from where? Visually, it’s amazing what a mask a pair of sunglasses can be.

Nah, couldn’t be… Or could it? Was that the voice of Tannya Joaquin from Hawaii News Now?

Are you Tannya? Yes, that voice was that of Tannya Joaquin.

Sorry, no picture to show. I was tempted to ask for a pic, but it was family time for both parties. Me with mine and Tannya with hers during the Holidays. No time for local celebrity fanfare. All in all though, this simple gesture from parent to parent for the sake of family reminds me why I trust the people of KGMB9 (now Hawaii News Now).

Update: Tannya also blogged about this random encounter on her Hawaii News Now blog, Ad-Lib.

Trusting KGMB9

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While the fallout of the massive news merger between KGMB9, KHNL, and K5 is still ongoing, my immediate allegiance goes to those at KGMB9. Why, I found myself asking. For me, historically, KGMB9 was the last news broadcast I would watch on TV. Now, I really don’t watch news broadcasts anymore, getting a healthy heaping of news from online resources. Yes, KHNL and K5 have some “visual” talent in the way of Stephanie Lum (voted Pulpconnection’s Hottest Local Newscaster in 2005), so where does my leaning towards KGMB9 come from?

It comes from KGMB’s extensive use of social media, that’s where. Like I said, KGMB9 was my last news resource, but I noticed things changing. Things like KGMB9 blogs, twitter accounts for their staff, live streaming on the net, interactive newscasts, a Facebook fan page, and most recently Facebook Friend connect. Through these changes, KGMB9 went from last to my first local news source. But what do all these social media outlets have to do with news reporting success?

It doesn’t. Where it does come into play is building relationships and trust with the people of KGMB9. Through their blogs, tweets, and other conversations, I feel more connected to the people of KGMB9 versus other “faceless” news stations. Yes, some of these stations have their forays into social media, but KGMB9 outpaces the competition by far.

Have you ever conversed with @kgmb9 on Twitter. You’ll get a response. This isn’t a bot that just relays news headlines. There is a real person behind the account providing his own perspective, asking questions, requesting feedback, engaging. And Jared (the voice behind @kgmb9) has done absolute wonders with the entire KGMB9 online presence and strategy, and in fact, shares his thoughts and tactics on his KGMB9 blog.

Tannya Joaquin is another personality that frequently shares her life on her KBMG9 blog. She does comment about news items, but mostly, readers are treated to an inside view of her life off the air. And every once in awhile, Tannya shows up on Twitter. 😉

The behind the scenes talent of KGMB9 is also part of the act, lending yet another view of the internals of the company. I gotta give shout outs to @tsiruno and @glorificus5884 for all their banter on Twitter. So fun to listen to. And being featured on Troy’s blog is cool too.

So with all this transparency and interactions with KGMB9, how can you not trust the channel and the people?

Tannya Joaquin Joins KGMB9

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Former KHON Channel 2 news anchor Tannya Joaquin started her new job over at KGMB Channel 9. She now anchors the 5 and 6 PM weeknight broadcasts. Along with her on-air duties, she even has a KGMB9 blog called Ad-Lib where she explains why she “crossed the road” going from KHON to KGMB.

And yes, Tannya did go from Channel 2 to Channel 9 on 2-2-09, her official start date at KGMB.

I hope she continues her reporting on the fun stuff too. Like the iSpam incident in 2005 and going to Kicks Hawaii for Black Friday sales coverage.

With her move and other KGMB9 additions, I think there’s a serious shift in local newscaster eye candy. In 2005, KGMB didn’t even rate in the Listmania of Hottest Local Newscasters (unless Liz Chun was misrepresented with KITV), but now, Channel 9 has a damn strong showing.