Nike released a Mahalo Marcus shirt in early May for $35. It’s not a bad shirt, but at $35, it’s pricey for a tee. But check it out. The shirt is now in the Nike clearance section, and there’s an additional 20% off for the next week. As a Nike+ member (free membership), you also get free shipping on any orders. So that once $35 shirt is now a more reasonable $15.98.
Mahalo Marcus.
Perhaps it’s only coincidental. Perhaps brands already had these items lined up for the summer of ’15. But have you noticed the Hawaii motif items coming to market? Is this due in part to one-local-boy-turned-Titan, Marcus Mariota? I’m not talking about custom made Nikes but rather the rash of kicks featuring Hawaiian camo, aloha, hot lava, and luaus.
Does the impact of the Pride of Hawaii transcend brand competition with all trying to capitalize on all things aloha? Have you purchased any Hawaii tanks, mesh tees, leggings, or track tops?
Old Navy is promoting their pixie ankle pants for women this summer. Due to the Marcus Mariota effect, this “blue floral” pattern is advertised as “The Pixie goes Hawaiian.”
Seemingly, anything floral is now all about Hawaii. I’m wondering if the Titans will somehow work in a flower into their NFL uniforms?
Major props to Marcus Mariota for his collegiate football career that led him to the second overall pick in the 2015 NFL draft. But that’s not all. I’m very impressed with this commercial highlighting the ohana aspect of Mariota’s life.
Did you see that brand lineup? Yes, this production is from Beats by Dre, now owned by Apple. Marcus palms an iPhone in preparation for his workout while garbed in Nike and wearing swoosh-y cross trainers. It would have been totally over the top if Marcus beach workouts using rocks and coconuts flashed an AppleWatch on his wrist. Only that would be able to top these crazy sick Nike Lunar Force 1s custom made for Marcus for the NFL Draft event. Only two of these were produced to include the all Koa wood box. Props Marcus, props.
