Is the AppleTV the Tommy Herr of Apple’s Lineup?
…Or how Apple’s product line reminds me of the 1985 St. Louis Cardinals batting lineup.
Tommy Herr was the switching hitting second baseman for the St. Louis Cardinals back in the mid-80s. For whatever reason, when I saw the AppleTV in action, I thought of Tommy Herr. Let’s discuss…
The Cardinals of ’85 featured a run-scoring batting lineup starting with Vince Coleman, Willie McGee, and Herr.
But before we get to Tommy Herr, we have to lead off with 1985 Rookie of the Year, speedster Vince Coleman who swiped a league best 110 bases. Vince’s job was to get on base, cause disruption, steal some bases, and score runs. Does Vince’s job remind you of the origin of the iPod?
Apple’s iPod wasn’t the first music player on the market. But once released, it surely caused disruptions in the music player industry. It stole market share and boy, it’s still scoring runs ala its sales figures.
Once Coleman was on base, next up was Willie McGee. The 1985 National League MVP, McGee could do everything. He could hit (.353), steal bases (56), and roam the outfield, but his main task was to advance Coleman on the base path. Sound a little bit like iTunes?
iTunes (and the iTunes Store) does a little bit of everything. Music, videos, television shows, movies, audiobooks, podcasts, and games are all there with iTunes. But the main function of iTunes is to advance the iPod in the marketplace.
Now we come to Tommy Herr batting third for the Cardinals. Herr was not a power hitter, but he sure could drive home the runs. In 1985, Herr hit .302 and drove in 110 runs while only hitting 8 homeruns. Driving runs home but yet not a power hitter… ahhh, the AppleTV…
The AppleTV is not a power hitter in Apple’s lineup but is designed to bring the runs home straight to your living room. Like Herr, the AppleTV makes contact and keeps the iPods and iTunes content moving towards home.
And like the rest of the Cardinals lineup, Apple’s product line is flexible enough to change up the batting order and star different players. Andy Van Slyke, Terry Pendleton, and Ozzie Smith moved around the lineup while Apple’s Macs, MacBooks, iLife, iWork, and Pro apps can get it done as well.
No, I didn’t forget about the cleanup hitter who knocks the ball out of the park, clears the bases, and brings in the runs. Jack Clark had the duty for the Cardinals in ’85, and in Apple’s lineup, the cleanup hitter will be none other than the iPhone.
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