apple
To the Crazy Ones, “Think Different”
Of all the Apple slogans over the years, the one that I love the most is “Think Different.” It’s short, powerful and makes you think about the short, powerful message of “think different.”
Along with this slogan, Apple printed posters of those in history who dared to think different. It was a very appropriate campaign highlighting how Apple was not just another computer company and further set the stage for Apple’s method of forthcoming success.
Here are a few Think Different posters I own along with the memorable message “to the crazy ones.”
Listen to Steve Jobs address the crazy ones.
And here’s a longer rendition of the message to the crazy ones.

When I Met Steve Jobs
Yes, I really did meet Steve Jobs in real life. Really. It was completely unexpected, but boom, there he was. Sadly, time has dulled the memory, but on Steve Jobs Day, here’s my story of when I met Steve Jobs.
It must have been 2002 during a visit to see Kim and Stewart in San Francisco. It was my first visit to the Apple Company Store on the Cupertino campus. This was the time before iPhones and Google Maps, and I think printed MapQuest directions brought my wife and me to 1 Infinite Loop. But, we got there too early, maybe around 8am. I think the store opened at 10am, maybe 9am.
We drove down the street, ate breakfast, and headed back. We were still early and waited outside the store’s glass doors. With a clear view of the outside parking lot, I noticed a car pull into one of the few empty stalls. I think it was a BMW. As the driver walked across the way, it looked like Apple’s iCEO himself.
This is what I was thinking – it’s odd that THE boss would park in an outdoor lot, not in the underground parking fronting the main building. So I had my doubts it was Mr. Jobs, and I don’t think he was wearing his signature black turtle neck and jeans. But as he approached, I recognized the Apple founder.
I told my wife that that was Steve Jobs, but she was unconvinced. We walked closer to get a better look, and I started to power up my newly bought Canon PowerShot S30 digital camera. Then I had second thoughts about snapping a picture remembering horror stories of Steve’s tirades. I didn’t want to get yelled at or booted off the campus on our first visit.
Instead, my wife calmly approaches Mr. Jobs and simply asks, “Are you Steve Jobs?”
“Yes,” he says.
In disbelief, we ask if he’d mind taking a picture with us.
“Sorry, I’m late for a meeting” was his cordial reply as he hurried off into the main building. And that was it, our short moment meeting Steve Jobs. Sure, at the time, I was disappointed not getting a picture, but now I know Steve had industries to revolutionize and insanely great products to create.
While I don’t have any pictures to show for this personal encounter, all I can offer is this blurry picture of me at 1 Infinite Loop with the EXIF timestamp of July 1, 2002.

From Tracks to Apps to Chapters
The Starbucks Pick of the Week started off offering free music tracks. Three years later, mobile apps were added to the mix.

Now three weeks after apps were added, chapters from books are now part of the Pick of the Week program. For this week, you can get an extended sample of The Night Circus by Erin Morgenstern. Use the code found on cards at Starbucks locations and download your free chapter from within iBooks (or at home using iTunes). After a minute or two, check your library.
And there is no relation between author Erin and the Mortal Instruments’ Clary Fray/Fairchild/Morgenstern. But what a coincidence with the Morgenstern surname.
Apple’s Economic Influence Infographic

From Time magazine. I love the infographic’s design and stats on how Apple’s products have a definite economic impact. The full article and infographic are behind Time’s paywall.
Starbucks & iTunes Pick of the Week App

Although it is a bit tricky tapping in the redemption code on an iPhone, you can, of course, always redeem the app’s code using iTunes on your computer.
Today Is a Monster Day
Beyond Apple’s WWDC starting today, Kanye West’s official video of Monster has hit the street.
Spotted: Eddie Vedder Free Song
The poor distribution of the Starbucks and iTunes powered musical Pick of the Week has gotten better. I initially saw Eddie Vedder’s Longing to Belong in the Aloha State, and here it is in the Golden State.
My iMac Is Almost 4
Wow, my iMac is almost four years old. Didn’t think it’s been that long and while the screen has gotten bigger in newer iMac models, the overall design has remained the same. I wonder if Apple will unveil a new iMac look this year after the Back to School summer promotion?
If so, I wonder if it’s time to refresh? Everything’s going good but apps like iPhoto are really becoming unresponsive. And the potential for Thunderbolt is alluring.
Apple AirPlay in Autos?
Sure, Apple’s AirPlay is a silent but potentially potent technology, and it might be built in to your next television. But where it’s really needed is in cars, more specifically cars with entertainment systems, like minivans with a video screen for kids.
Having a DVD setup just ain’t enough, and it is a hassle to change discs. It’d be much more elegant to wirelessly stream a movie playing off an iPhone. No stretching behind to eject a DVD in the ceiling mounted player, no fumbling around with the remote control, just play and stream.
Think Different or Think Microsoft Dynamic CRM?
For some reason, as I was reading the article 10 Ways to Think Different – Inside Apple’s Cult-Like Culture, I kept thinking that I needed to check out Microsoft’s new Dynamic CRM online service.
I don’t know why, and it wasn’t anything forced, it just fit, you know?







